The latest news from Orange is going to be compared by many people to the recent product news from Talk Talk. At the Orange press conference today the company was keen to emphasise the aim of providing a seamless customer experience across the companies product ranges. This one stop shop will hopefully offer the consumer some cost savings, but Orange are not trying to be the lowest priced operator, rather offer a quality service they feel they can sustain, and overtime embrace areas like TV over DSL.
The rebranding of Wanadoo broadband services to be under the Orange umbrella is part of a much wider rebranding across the various markets France Telecom operate in, with the aim being that Orange will be an internationally recognised brand for communications solutions. From 1st June 2006 in the UK Orange broadband and mobile services will all be offered from orange.co.uk website.
In terms of broadband products the key points are:
While Orange are in the process of unbundling around 500 exchanges by the end of 2006, the products are available nationally, with no extra surcharges for those not on an unbundled exchange. The Orange unbundled products are currently based around a shared unbundled line, which means while Orange will take control of the broadband portion of the line, you will still need to pay line rental to BT.
So what is the future bringing? The Orange One Phone service which is under trial in France, and shortly entering trial in the UK, will be a mobile phone service that will switch over to connect wirelessly to the Livebox broadband connection when in range. Orange already offer Mobile TV services, but latter this year a TV set-top box that will connect to the Livebox will be launched offering Freeview content with a video on demand service over the broadband connection. The video service will also offer HDTV content, and include broadcast TV content over the broadband connection in the future. Other interesting developments on the way are a Live Music system to link your HiFi to the Livebox, and a Livezoom Wi-Fi Camera, to provide an easy to use webcam service that does not require a PC.
Orange Broadband will have one million customers (i.e. the previously Wanadoo customers), and there are 200,000 Livebox units in use in the UK, out of 2,400,000 across Europe. Orange also has more than 150,000 Voice over IP customers.
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