Video Networks in its guise of HomeChoice has being quietly rolling out MPEG-4 AVC (H.264) compression on its broadcast network, replacing the existing MPEG-2 encoding. This migration is now complete, more details and quotes from Video Networks are at MSN.com.
MPEG-4 AVC has the advantage of offering a lower bit rate for the same quality of video playback, which means less bandwidth is required. A major benefit is that this means people who previously were too far from an exchange for the standard MPEG-2 Homechoice service, may now be able to watch the video content, thus increasing the size of the services footprint. Also the reduction in bandwidth requirement will make the arrival of HDTV a lot easier.
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