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PlusNet: "Full-fat 512k broadband access at £14.99 month!"
Friday 30 April 2004 13:18:00 by Sebastien Lahtinen

A couple of days ago, Wanadoo/Freeserve introduced new low prices on metered 512 Kbps services. In response, PlusNet this morning announced a 512 Kbps broadband service at the price of an unmetered dialup (well.. almost) at £14.99/month inclusive of VAT, further pushing down the broadband price barriers along with other metered services including Metronet.

The service is based on BT Wholesale's IPStream Home 500, the most common DSL service in use at the moment and not a DataStream based product as one would first suspect, so contention ratios are the same as on existing 50:1 services.

"PlusNet has consistently and aggressively sought to drive down the price of UK broadband by offering great value products for the consumer. To now be in a position to offer a market-leading, classic 512k broadband product, priced at only £14.99 a month, is an extremely exciting prospect for us. We believe this represents the best deal around."

Marco Potesta (Marketing Director), PlusNet

Setup costs £58.75 (incl. VAT) however those who want to migrate from an existing service can do so for free. You will also require an ADSL modem or router which is not included in the price.

So where's the catch? Well it only includes 1GB per month of traffic in the price, and no doubt the profit PlusNet is aiming to make is in upgrades when users discover the benefit of broadband. It is however worth pointing out that the £2.50 per GB charge for going over the inclusive allowance is also capped at a maximum monthly price of £24.99 so you don't have to worry about increasing costs which double or treble your expense.

More information can be found here. [seb]

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