thinkbroadband.com is one of the UK's largest and most respected independent sources of
broadband information and commentary. We have been operating since the inception
of mainstream broadband services in the UK back in 2000 and throughput this
time, we have always done so in accordance with an implicit set of
focussing on fairness and impartiality.
Our editorial content encompassing our news, guides and blog articles have
been exclusively written by our own staff and not sourced from outside agencies
or publishers, ensuring out high quality content and consistency is maintained.
We occasionally invite respected third parties to contribute in the way of a
guest post which is clearly flagged as such. These types of posts are not common
and always at our invitation; we will not entertain any proposals from
third parties (or their agents) to write content for us, whether for a
fee or free.
We focus our coverage on what we consider our users want to read
and thus publish fewer articles than most other sites and focus on providing
analysis where possible. Where an issue has been widely covered elsewhere, we
are less likely to write about it.
Please remember thinkbroadband staff are not employed full-time to produce
content for the
site. We do this for the passion of helping users with broadband related issues. As such, your assistance in helping us by
sending us press releases
under embargo is highly appreciated and likely to yield to better coverage.
There are hundreds of companies providing broadband services in the UK
and it would not be possible for us to cover every press release sent to us.
The following criteria are intended as guidance to such companies and their PR agencies and companies to
explain how we work.
We welcome relevant press releases even where we are unlikely to publish a
news article based on them directly. We often use press releases for background
information about your company and sometimes refer to them in future articles.
Please note the following criteria:
Scope—We are a broadband news
website and thus are unlikely to write articles that do not related
to broadband services or to broadband users in general. So for
example, we may write about peer-to-peer file sharing, streaming
video and so on even though they are not broadband specific, because
broadband users are likely to be interested in this content.
However, we will not write about every new streaming service that
launches. We therefore do not wish to receive telecommunications
press releases which are unrelated to broadband.
Be Unique—We are more likely to write about a
company, product or service if it is doing something
unique. This might be a new low price point, an innovative way to
deliver a service or something which makes it interesting.
Who is affected? We are more likely to write about issues
that affect large numbers of users. Not only might this cover issues
such as changes in law affecting many broadband users, but similarly
smaller changes from larger service providers are more likely to be
covered because of their widescale effect. This is not to say we
cover every press release from the largest providers—we want to
help smaller providers, but we have to consider how interesting your
release is to our users.
Purpose—We will write about research and its
findings, but not solely to promote the organisation which carried
out or sponsored the research.
Peak vs. Off-peak—We prioritise news, so you are
more likely to get coverage if you send it to us on a day when there's
very little other news happening.
Topical Issues—We write about topical
issues.If you send us a press release after it has been covered on
various other sites, it is unlikely we will consider writing about
it as many of our users would already have read about it. Similarly,
if we are busy and have not had the opportunity to cover some news
which has been then featured widely, we are unlikely to follow it up
the next day. See next point.
Embargoed releases—You significantly improve your
chances of having news published if you send it to us in advance of
the publication date UNDER EMBARGO. This also gives us the
opportunity to request clarifications and thus helps us to write a
more complete article.
Exclusives—We are far more likely to cover news where
we have an exclusive first run prior to other media outlets.
Adding us to lists—DO NOT add our e-mail addresses to
any general press distribution list/service or any directory of
publications WITHOUT ASKING US first and receiving our confirmation.
i.e. You may send us relevant press
releases for your company but if you wish to send us releases for
other companies, you must have our consent first.
We welcome tweets @thinkbroadband but we would encourage you to e-mail
all press releases or queries to us to ensure that they are
Please note the following advice about formatting and procedure.
We only accept submissions by e-mail and not by
fax/post. We do not confirm by phone whether we have received or
read a press release. We do not have the resources to field calls from
PR agencies looking to confirm if we have received your press release.
Send all press releases to firstname.lastname@example.org and
not to individual staff members. (This is change from previous policy;
please do not copy individual staff as this is more likely to result in
your e-mail being filtered as spam). Only send press releases to
individual staff members if you have been specifically invited to do so.
State clearly the release date/time on the release. Unless otherwise
stated we will assume all releases are for immediate distribution
and publication. The words .UNDER EMBARGO. or .EMBAROED UNTIL.
should appear if a release date/time is in the future.
Embargo.We will respect embargoes. Wherever possible,
send press releases to us at least 24 hours in advance under
embargo. This gives us a better opportunity to read your press
release in detail and ask you to clarify any points so that we can
write an informative article.
Draft release—Where you cannot send a release under
embargo as it is not finalised, we will also accept .draft. press
releases (where clearly labelled as .DRAFT.). We will always wait
for a final press release before using any information from a draft.
This both to help you give us information in advance and to help us
prepare for the final release.
Include the text in the body of the e-mail. You may include
attachments (PDF preferred)
but please note that we would only read attachments if we are
writing an article to examine any tables, images or graphs that you
include. Bear in mind we read e-mails on mobile devices so
attachments are usually ignored in the initial filtering process.
On articles which are critical of a company or its
products/services, we aim to contact a company representative before
publication wherever possible to seek comment on the issue. This may not
be possible on time sensitive issues. We will update news articles with
any comments received where we consider a response is appropriate.
If your organisation is likely to be featured, please feel free to
contact us via
email@example.com with your press contact
details and we will store them in our database which makes it easier
for us to contact the right person within your organisation if we
have any queries.
Sources—We will carry out due diligence appropriate to each source and
the information they provide. We will also seek to protect the
identities of our sources.
Relationships—We welcome constructive relationships with service
providers, hardware manufacturers and other parties. We are happy (time
permitting) to meet and understand your products/services. We often use
these relationships to provide unofficial feedback from users, and to
help users solve issues. Where information is shared with us under
confidence, we will not publish it, unless we are provided with the same
information without such an expectation of confidence via another
source, or it becomes public through other means.
If you believe we have made a mistake in an article, please contact the
author of the article directly. You will find their name and e-mail address
linked to in the header. Alternatively please e-mail
firstname.lastname@example.org. We will endeavour to make corrections as soon as
possible. If you are still unhappy, please see the complaints procedure
We understand that sometimes you may be unhappy with our coverage of your
company or its products and services. If you have any problems that you
cannot resolve directly with the author of the article, please send an
and we will investigate it as soon as possible.
If you have any queries about this policy, please contact